How AI Is Changing Community Engagement and What Brands Must Do Next
Can you still build meaningful relationships with your audience when AI enters the conversation? In this episode, we explore how artificial intelligence is reshaping the way brands design, manage, and sustain their communities. From chatbots to generative content, AI tools are accelerating workflows—but at what cost to trust, connection, and belonging? You’ll learn why efficiency isn’t the same as engagement, how AI can augment (not replace) community-building, and what it means to design experiences that feel human—even when they’re not. Our guest, Jake McKee, is a veteran community strategist and the founder of AIX Sessions. He shares practical insights from decades of helping brands like LEGO and Apple navigate the intersection of technology and human connection. If you're working on customer engagement, product communities, or brand loyalty, this episode will help you ask better questions—and avoid the most common pitfalls of AI integration.
Jake McKee is a veteran community strategist and experience designer with more than two decades of experience helping companies like LEGO, Apple, and Southwest Airlines build deeper relationships with their most passionate customers. Today, he helps organizations navigate AI transformation through the emerging discipline of AI Experience Design (AIX)—the practice of designing how humans relate to intelligent systems. Jake is the founder of Jake McKee Consulting and the creator of AIX Sessions a unique monthly event series designed for candid, senior-level conversation about community, product, and AIX strategy.
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